Other Search Engines Get Nice Traffic, Also
Websites with results closer to the top are obviously more likely to be seen/clicked by users so will have a higher page share than those listed farther down in the results. Additionally, since a website may be listed more than once in search results this also had to be considered when calculating page share. Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engine’s database.
The problem is, your direct competitors have the same idea! This creates an environment where you’ll always be fighting, kicking and scratching to maintain your traffic - along with the ever present fear that your livelihood is only one “algorithm update” away from vanishing. It’s getting harder and harder for the “little guy” to get any kind of meaningful web presence on the web these days.
It is generally accepted that Google enjoy 60 percent of search traffic, while Yahoo and Msn enjoy 30 and 10 percent respectively. However, there are other vital factors to consider before abandoning the latter two while you try to crack Google.
While Msn has less traffic, the traffic generally converts significantly better than both Google as well as Yahoo. The reasons for this are varied and complex and beyond the scope of this article. But you can verify this with almost all PPC marketers as well as those that have content websites.
Think outside the box- be a contrarian. MSN and Yahoo can bring you significant traffic, if you pay attention to their rules and have some content that will rank well under their systems.
More MSN Ranking: Ultimate Search Engine Loophole here.
Carl Ringwall is the owner of Data SystemsPlus, a web consultancy offering a variety of e-learning offerings, software and tools. Considered one of the top blogs for forming a coherent internet marketing strategy, Carl’s online business blog is a must for anyone running a internet home based business.
